The Social Media Bookshelf
Technology is changing faster than the average person can keep up. Social Media is migrating and evolving before our very eyes. Here's a short list of books on Social Media that are widely regarded as essential to using the tools of the trade:
The Social Media Bible: Tactics, Tools, and Strategies for Business Success, by Lon Safko and David Brake<img src="http://www.assoc-amazon.com/e/ir?t=aglobri-20&l=as2&o=1&a=0470411554" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />
Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff<img src="http://www.assoc-amazon.com/e/ir?t=aglobri-20&l=as2&o=1&a=1422125009" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />
Social Media Marketing: An Hour a Day by Dale Evans<img src="http://www.assoc-amazon.com/e/ir?t=aglobri-20&l=as2&o=1&a=0470344024" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />
Two that I haven't read represent the beginning stages of Social Media and the current state of affairs. These are: The Cluetrain Manifesto by Christopher Locke, Rick Levine, Doc Searls, and David Weinberger, and Trust Agents by Chris Brogan and Julian Smith. Since I haven't read them, I can't recommend them, but Trust Agents is currently selling like hotcakes on Amazon and the Cluetrain Manifesto is widely regarded as the first "official" book on the Social Media phenomenon. The Cluetrain Manifesto was originally published in January, 2001, and a 10 year anniversary edition was release early this summer - an important detail if you plan on buying the book. I plan on reading the 10th anniversary edition this fall.Any other recommendations of must-reads for the Social Media bookshelf? Let us know in the comments section here!
