Big News? MySpace to acquire iLike?
Not to be outdone by Facebook's coup with FriendFeed last week, rumor has it that MySpace is in talks to try and acquire iLike - the popular music recommendation and now downloading service. According to the report on TechCrunch, the deal is being worked out at $20 million, perhaps that will make up for the major losses at NewsCorp/Murdoch $363 million of which they attribute directly to it's MySpace division and dwindling advertising dollars (read more about it at Mashable.com).
Now a quick look at the Alexa stats for iLike shows an average of 0.05% of all global visitors over a 7 day or 30 day period, and traffic to the site is down over the past 3 months by 0.7%. I'm not knocking iLike, and their music downloading service was just launched last week. But FriendFeed is up 56.95% in the same period, and averages twice as many global Internet visitors. It's comparing apples to oranges, I know. But if MySpace is trying to deal a knock-out blow to its social media darling competitor Facebook, then perhaps they'll need to kick it up a notch. Maybe the management at MySpace knows something we don't. Maybe it's just a small effort to appease a pretty testy Rupert Murdoch. Maybe Yahoo! will snag back the top spot from Google one day... Nah, don't think so.
If you've got a social networking strategy and it's driven by (or worse yet, only includes) a MySpace page. Might want to rethink that strategy.
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