Social what?
Where have I been? Where have I been....
Well, I'm here & there, oh yeah, and I'm over there too. But mostly I'm on Twitter (surprise!)...
If you haven't had a chance, check out the new blog http://www.140chitchat.com - currently featuring an interview with Sean of @wildworldofsean - a truly interesting tweep! And if you like to write, I'm looking for a writer or two...
In the meantime, I'm wondering how long until we stop using the term "social media." I'm as big an offender as any, 140 ChitChat is billed as a blog all about social media. Yet I sense the winds of change they are a blowin'. Which makes me wonder if I should change that tagline... If you know nothing else about me thus far, you should all know I am not in any way resistant to change - gotta go with the flow, I say.
Now, I'm not psychic, I'm no expert or guru, and I'm probably as new to "social media" as you are (newer perhaps). But, once in a while I can spot a trend just before it's about to change (you know that black & white checked coat every gal is wearing this winter - it's called houndstooth check, boys - I bought mine two seasons ago, and I'm already looking for something else Kors-related). But, I digress, and how is that relevant to technology & social media? Well, I've noticed the following:
Some people, highly active social networkers, have shut down their Twitter accounts (or deleted a high profile Twitter account, in order to create a smaller & more manageable one). I'm sure there are various and asundry reasons for the disappearance of each one, but it's a trend, nonetheless.
The term "social media" is becoming less & less popular with the "average joes" on Twitter. While it hasn't gotten to the point of incurring online booing or hissing, it's getting awfully close. Those who are entrenched in the social media jet set may not have noticed this fact as they seem to be happy tweeting social media tweets back & forth amongst themselves.
There seems to be controversy among the social media who's whos on how best to ensure that they and only they are considered "experts" in the subject, while others are outted as posers, imposters, and other varying degrees of unworthy. This final fact is where social media will meet its death knell. While I can understand making a case for using caution in identifiying anyone as an "expert" in the field, I would submit that social media should be looked at less as a field and more as a community. The big draw of social media from the outset was to allow large brands, companies, organizations and the like a way to utilize social networking while marketing their brand without screaming "I'm advertising" to their market, usually the everyday consumer.
In order to seem like "one of us" social media as a community or culture needs to preserve the notion that anyone can, and should, use and master social media. If there is a persisitent movement to superimpose a hierachy on social media, "average joes" will become less & less interested in being involved (thereby thwarting the very reason big names & brands exist on social media to begin with) and everyone will become less trusting of those who refer to themselves as social media expert, gurus, and the like (if that lack of trust isn't becoming inherent in the social media conversation already).
One of the higher profile social media types said that in order to suss out a poser, one should ask to see "five things" that person has done in social media. Presumably results oriented stuff, if that's the case one could call me an expert, which I'm not. And would that be the standard we would use in any other professional realm? I think not. The truth is social media as a "field" is too young for anyone to call themselves an expert (and that's a fact).
Saying you need a "social media expert" is like saying you need a community expert or a social guide. While, I'm sure these occupations exist in some form, some where in the world, they are not likely to be the types of people utilized by everyday citizens in their everyday lives. Likewise, if social media is going to sell itself on allowing big businesses/celebrities to incorporate themselves seemlessly into everyday life, it can not on the other hand extricate itself from everyday life (and everyday people).
The principles behind social media will be here for some time, perhaps for quite a long time (of course, ask Netscape, Altavista, or Yahoo! about online technology longevity). The premise behind social media isn't going anywhere any time soon. Rather, it's the phrase itself that stands to lose out. It's under siege from a variety of corners and hanging in the balance. And any attempts to make social media less accessible to the average joe will be meet with a backlash from the general community online (and off).
I guarantee it.



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